Besides the fact that I am kind of in love with Whole Foods in general, their content marketing is AMAZING. I mean, LOOK AT THEIR WEBSITE:
Whole Foods goes above and beyond to provide website visitors an experience. Instead of just showing a list of products and sales going on, Whole Foods provides interactive content. Once landing on the website’s homepage, you can choose if you want to learn, do, or both. The learn option brings up photo tiles linking you to deals, photography from customers on Instagram, and information on Whole Foods. The do option brings up videos on how to shop for GMO-free products, recipes, and challenges.
In Barbell Business’s article on How to Grow Your Business With Content Marketing“, any content material that is “valuable, educational, helpful and non-salesly can be the content you use to market your business”. This material includes anything from blog articles and photos to podcasts and videos. It is a way to reach and connect with customers without your customers feeling like they are being marketed to.
Our world is over-saturated with information. Advertisements are everywhere. Using content marketing as a way to get a broader customer base, will also create stronger brand awareness. I find content marketing refreshing. I typically tune out advertisements. However, if I go on a website with killer photography and educational information presented in a fun way, I will pay attention.
Marketing that doesn’t look like marketing is the way to go.