We aren’t born into this world automatically knowing the best practices for nutrition, building muscle, and how to stay healthy. We are taught these things. Sometimes we seek guidance to walk us through the best methods to live a healthy lifestyle. In the same way, web analytics offers a way to help you push your website to reach its full potential.
Which pages are people visiting? How long are they staying on your website? Is your website helping you reach your goals?
Web analytics tools show how people interact with your website. Analytics software collects a ton of data. This data can help you make informed decisions on how to improve your online marketing presence. According to Three Deep Marketing, “every day that goes by that you aren’t basing decisions off of strategically collected data represents missed opportunity…aka…missed dollars.” Web analytics can help show you what is working and what you need to change in order for your website to help meet your businesses objectives.
This chart shows the breakdown for building a measurement framework for a website:
Prevent injury. Get your website a personal trainer.