Fitness Inspiration: Social Media Queens

We all have heard those stories about people becoming well known off of Youtube channels. In the fitness world, Instagram is changing everything. Everyday people with passions for fitness can brand themselves and gain a huge following. Take Joanna Rohlf for instance. She has 18.9K followers on Instagram and is building her name on Youtube….

Driving Bubble Cars and the Future of Digital Marketing

When I was little I had a theory that in the future we wouldn’t drive cars anymore, but instead, we would fly around in clear bubble cars. I’m not sure where I got the idea from.  Imagining future technological advances used to seem like a silly game, but how much of it will actually become…

Your Website Needs a Personal Trainer

We aren’t born into this world automatically knowing the best practices for nutrition, building muscle, and how to stay healthy. We are taught these things. Sometimes we seek guidance to walk us through the best methods to live a healthy lifestyle. In the same way, web analytics offers a way to help you push your website…

Iron Tribe Strengthening Through Marketing Automation

For most gyms, walk-ins and phone calls are a common way customers sign up for memberships. In 2011, Iron Tribe took a different route through marketing automation. Marketing automation is much different than email marketing. It guides customers through a buying funnel. Going through the process of a series of messages or information steps, they…

Email Marketing: Making Your Business ‘Thrive’

So you want your business to thrive? Well, that’s great so does everyone else. In the 5 seconds it takes me to scroll through and delete emails, I don’t find myself actually opening many. Like most people, I want to clear out meaningless emails taking up space. Thrive Market, a website selling “organic foods for…

Work Out Your Mobile Marketing Muscle

Phones are taking over. The fact that 40% of Internet time is now on mobile devices and isn’t exactly a new concept. Wearable technology, however, is the major game changer.  Wearables completely alter the way consumers interact with technology and help connect marketers with their consumers and collect data. Wearable technology allows for new ways to interact with consumers like…

Website Proves Your Health Symptoms May Be Cancer

WebMD, an online health information website many people use to diagnose themselves, is the 2016 People’s Voice Winner in the health category for The Webby Awards. Honestly, I could not agree more. Every aspect of this website is effective. I have convinced myself that my health symptoms indicated some sort of disease, cancer, or impending death,…

Pandora Ads: Interrupting Workouts Around the World

There you are listening to your favorite playlist of music, getting really motivated, and focusing on your workout…and Pandora begins playing advertisements. This is probably one of the most annoying workout interruptions. Of course, there is always the option to pay every month to have ad-free listening. But I’m stubborn and cheap, so I refuse….

Slightly Obsessed: Whole Foods’ Content Marketing

Besides the fact that I am kind of in love with Whole Foods in general, their content marketing is AMAZING. I mean, LOOK AT THEIR WEBSITE:     Whole Foods goes above and beyond to provide website visitors an experience.  Instead of just showing a list of products and sales going on, Whole Foods provides interactive…

Buying Healthy Food Just Got Much Easier

Nowadays you can buy almost anything online.  Many companies are working towards making online shopping for food more accessible. Especially when it comes to healthy eating, it can be so hard to find products to meet your dietary needs at a good price. As someone with many food allergies and stomach problems, my diet is entirely…

UFC Gym Embraces Web Design Trends

A background video of sweaty, ultra-motivated people working out seems to stretch across almost every gym homepage. As we move into 2017, the Forecast of 2016 Web Design Trends is coming along for the ride. UFC Gym has done a great job of paralleling web layout and design trends. Because of its long scroll and tile-based…

The Real Game Changers in Digital Fitness Trends

Gyms can be intimidating. Going into any new environment to learn a new set of skills can be a very uncomfortable experience for beginners. Most machines don’t have clear instructions and can look like they could be a set of torture devices used to bring Frankenstein to life. For those who don’t feel at ease…